The Top 10 Searches across ChatGpt, Grok, Genini and Perplexity in 2025 by SME Leaders, Investors and Directors

• Strategy & Business Model

  Typical questions

  • What is our strategy for the next 12–24 months, and why will it win?

  • What are we choosing not to do?

  • Where are our biggest growth opportunities and threats?

  • What market or customer shifts should we plan for?

  • What’s our competitive edge, and can we prove it?

  • Does our business model still work at today’s costs and customer expectations?

  Florido Guidance: What good looks like

  • A small set of strategic choices (market/customer/product focus)

  • 3–5 priorities with clear measures and owners

  • A view of “what changes our mind” (triggers)

• Finance, Cash Flow & Scenario Planning

  Typical questions

  • What’s our cash runway and the plan to extend it?

  • What happens to cash if sales fall 10–20% or costs rise?

  • What are our working-capital levers (receivables, payables, inventory)?

  • Where are margins expanding or shrinking, and why?

  • What pricing changes are possible without harming retention?

  • What are the top financial risks in the next 6–12 months?

  Florido Guidance: What good looks like

  • 3 scenarios (base/downside/upside) with trigger points

  • Weekly cash visibility and clear actions

  • A plan tied to operational levers, not hope

• AI, Digital & Technology Enablement

  Typical questions

  • What is our AI strategy, and what outcomes does it target?

  • Where should we start to show ROI in 90–180 days?

  • What workflows should we redesign first (sales, onboarding, support, and finance close)?

  • What data do we need to make AI useful and safe?

  • How do we scale AI beyond pilots into daily operations?

  • Where should we not use AI?

  Florido Guidance: What good looks like

  • One or two workflows improved end-to-end

  • Clear KPIs (cycle time, error rate, conversion/retention, risk reduction)

  • Human validation rules for sensitive steps

• Measurement, KPIs & Value Creation

  Typical questions

  • How do we measure impact beyond “people are using it”?

  • What are the leading indicators that the plan is working?

  • How do we prove we’re reducing risk as well as saving cost?

  • What does success look like in 30 / 60 / 90 days?

  Florido Guidance: What good looks like

  • A simple scorecard reviewed weekly for 8 weeks

  • Outcome metrics (time saved, errors reduced, cash improved, churn lowered)

  • Evidence of adoption in the workflow, not in a tool dashboard

• Risk, Governance & Compliance

  Typical questions

  • What are our top operational and regulatory risks?

  • How do we govern AI responsibly (privacy, bias, model risk, third parties)?

  • What’s our policy on AI use internally?

  • What controls exist, and can we evidence them?

  • Who owns risk, and how are decisions documented?

  Florido Guidance: What good looks like

  • Risk register that links to controls and owners

  • Short, usable policies that reflect how work is done

  • Evidence trail (approvals, checks, incidents, remediation)

• Cybersecurity, Fraud & Trust

  Typical questions

  • What’s our biggest cyber/fraud risk right now?

  • How do we prevent AI-enabled phishing and deepfake fraud?

  • What controls protect payments and sensitive requests?

  • How are we training staff and testing readiness?

  • What happens in the first 24 hours if we’re breached?

  Florido Guidance: What good looks like

  • Verification steps for payments and identity

  • Training plus simulated tests

  • Clear incident playbooks and escalation

• Operating Model, Execution & Delivery

  Typical questions

  • Why does execution feel slow or fragmented?

  • What are the bottlenecks that stop us delivering?

  • Are decision rights clear, or are we stuck in meetings?

  • What’s the operating model that supports the strategy?

  • How do we sequence initiatives without overwhelming teams?

  Florido Guidance: What good looks like

  • Fewer handoffs, clearer ownership, redesigned workflows

  • A realistic portfolio (less work, better delivered)

  • Visible leadership commitment to removing blockers

• Talent, Workforce & Leadership

  Typical questions

  • Do we have the right roles and skills for the plan?

  • How will AI change job expectations and capacity?

  • What capability gaps exist in leadership and management?

  • What’s our upskilling plan that actually sticks?

  • How do we retain key people during change?

  Florido Guidance: What good looks like

  • Role clarity tied to business outcomes

  • Role-based learning and weekly practice

  • Changes in behaviours, not just training completion

• Transformation, Turnarounds & Change

  Typical questions

  • What is transformation, and how does it differ from a turnaround?

  • Are we stabilising the business or redesigning it?

  • What must change to protect value in the next 6 months?

  • How do we prevent transformation from stalling?

  Florido Guidance: clarity: transformation vs turnaround
  Transformation is a deliberate, forward-looking change to how a business creates value (strategy, operating model, tech, people, decisions).
  A turnaround is reactive and time-critical: stabilise cash flow, cut costs, restore viability.

  In simple terms

  • Turnarounds stop the bleeding

  • Transformations change how the business works, so the problem doesn’t return

• Sustainability, ESG & Stakeholder Confidence

  Typical questions

  • What sustainability metrics do we track, and why those?

  • How do we gather reliable data without heavy overhead?

  • What’s our plan to reduce footprint or improve transparency?

  • How do we avoid greenwashing risk?

  • How does AI and digital change affect our ESG commitments?

  Florido Guidance: What good looks like

  • A small set of material metrics with clean data capture

  • Accountability and measurable action plans

  • Clear narrative aligned to operations, not just reporting