Non-Executive Director · Board Advisor
Philip Mordecai
Most businesses don't fail because people stopped trying. Often, they stall when decisions get harder. That's exactly where I come in.
As an NED and Board Advisor, I enable companies to focus on outcomes and value, not optics.
Where I add value
NED & Board Advisory
Growth & Scale at Inflection Points
Leadership & CEO Support
How I Work
Clear. Direct. Independent.
“I'm not there to agree with the room”
As an independent voice at the table, I bring perspective, challenge and clarity precisely when decisions start to carry the most weight. That means asking the hard questions early (often before assumptions turn into expensive mistakes) and grounding every conversation in real operating experience, not theory.
In short, I support boards, CEOs and leadership teams while keeping the objectivity. No advisory theatre.
Led by Philip Mordecai
CEO · Non-Executive Director · Board Advisor
I have spent over two decades operating at the intersection of technology, media and digital platform services, working with listed companies, private enterprises, and UHNWI-backed ventures across Europe and the US.
My journey so far has included senior roles at Sky, MGM, Liberty Global, SES Satellites, and Curzon, giving me first-hand experience of what it takes to lead, scale, and navigate change within some of the most competitive technology businesses.
On the transactions side, I have worked across both the buy and sell sides of media and entertainment, technology, communications, and space. Previously, I served as a Non-Executive Director (NED) of a UK SaaS business acquired by Accedo Broadband AB, and I have held various trustee positions.
What makes Philip different?
A perspective that comes from the seat, not the sideline.
Most NEDs and advisory firms stay at a comfortable distance. You get polished thinking, but limited challenge.
I add value because the perspective I bring comes from having sat in the CEO seat and being accountable for outcomes and shareholder value, not just advice.
Grounded in over 20 years of experience, my conversations are direct, and assumptions are tested early. Why? Because my role isn’t to add noise, it’s to bring focus and clarity when it matters most.
Typically engagements
Growth is creating complexity the leadership team is starting to feel
A CEO needs experienced, independent support
The board would benefit from stronger challenge and a clearer perspective
Strategy and execution are drifting apart
A key moment: investment, succession, operational support or expansion
Trusted by
No pitch. Just a conversation.
If you're navigating a moment where the decisions carry real weight, let's have a straightforward discussion about whether Philip is the right fit.
Florido Explained
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Most advisory firms stay at a distance. You get polished decks, safe opinions, and very little real challenge.
Florido is different. The perspective comes from having sat in the CEO seat, operated at board level, and been accountable for outcomes, not just advice.
That means conversations are direct, assumptions are challenged early, and decisions are grounded in real operating experience rather than theory.
It’s not about adding more noise. It’s about bringing clarity, focus and independent thinking when it matters most.
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Florido works with founders, CEOs, investors and boards of businesses typically in the £2M to £15M ARR range, where growth is real but complexity is starting to build.
That often means moments where the business is scaling faster than its systems or leadership structure can comfortably support, or where the stakes are higher, whether through investment, transition or strategic change.
The common thread is simple: situations where experience, independent thinking and clear judgment are needed around the board table.
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Most of the situations Florido is brought into don’t look like problems at first. They show up as growth, opportunity, or momentum.
But underneath, there’s often a loss of clarity, stretched leadership, or decisions that carry more risk than they used to.
That might mean:
Growth outpacing structure, with increasing complexity and less visibility
A CEO under pressure, needing a trusted, experienced sounding board
A board that lacks independent challenge or real operating perspective
Misalignment between strategy and execution
High-stakes moments such as investment, transition or integration
Florido helps bring those situations back into focus, ensuring decisions are clear, risks are understood, and the business stays in control as it grows.
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For businesses that do not require day-to-day operational support but need a Fresh, independent board perspective, we provide Fractional NED services. This role is focused on sharpening corporate governance, providing an objective view on growth plans, and supporting founders through the complexities of scaling and international expansion.