Experienced Leadership For
CRITICAL. GROWTH. MOMENTS.
Many businesses reach a point where growth is real, but leadership capacity and execution start to feel stretched. Florido is typically engaged at this stage to help founders, investors and boards navigate scaling friction and operational continuity while keeping control.
Hands-on leadership. Not advisory theatre. 100% Outcomes-Focused.
How Florido Supports Your Ambition
What Florido Does
Expert. Focus.
We provide Fractional CEO & COO leadership for businesses with traction that need a performance gear-change. Whether navigating scaling friction or requiring an Interim Leader to de-risk a transition, we restore momentum without breaking what already works.
This is hands-on leadership, not advisory theatre. No endless discussions, just clear decisions, real accountability and results you can feel.
Our engagements are outcome-led, typically running 60–180 days and are designed to leave your business stronger and more resilient.
Led by award-winning Philip Mordecai
Florido Consulting is led by Philip Mordecai, a fractional and interim CEO & COO with over two decades of experience leading technology and digital businesses through growth, change, and transition at board and executive level.
Philip has held senior executive roles at Sky, MGM, Liberty Global, SES Satellites and Curzon, and has led ventures across Europe and the US. He is also the co-founder of FandomIQ Inc, a US-based AI data intelligence company headquartered in California.
Today, his work focuses on supporting founders, boards and investors through critical moments where leadership judgment, pace and execution matter.
Focused leadership for firms in the £2M to £15M ARR range
Revenue Recovery: Rapid diagnosis and commercial reset for when growth plateaus or forecasts fail. We fix the strategy, clarify the metrics and restore commercial momentum.
Leadership Transition: Providing Interim CEO or Fractional COO capacity to stabilise the organisation during high-stakes leadership changes or succession.
Commercial Fixes: Resetting product-to-market fit and accountability structures when traction isn’t translating into profit. Realistic scaling for UK and international expansion.
Operational Reset: Solving "operational mess" and broken systems. We align leadership around clear KPIs and governance to ensure your strategy survives execution.
Post-Merger Integration: Hands-on integration leadership for investors and boards, ensuring a revenue-first focus during the critical post-deal phase.
NED & Board Advisory: An independent External Board Perspective to sharpen decision-making, manage risk and provide pre- and post-deal advisory for portfolio companies.
Trusted by
No pitch.
Just a clear view on whether Florido is the right fit.
Florido Explained
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Most consultancies offer "advisory theatre", lengthy decks, and passive advice. Florido provides Expert. Focus.
We bring lived experience as Fractional CEOs and COOs to deliver actionable insights. We don't just identify the problem; we provide the hands-on leadership required to implement the solution, drawing from two decades of digital and technology leadership rather than textbooks. -
We partner with ambitious businesses in the £2M to £15M ARR range, from high-growth scale-ups to established brands. Our clients typically face scaling friction where growth has outpaced internal systems, or they require operational continuity during periods of leadership transition.
Whether you are a founder-led startup or a private equity-backed firm, we provide the senior capacity needed to maintain control and momentum.
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Florido is engaged to solve high-stakes leadership and execution challenges, including:
Revenue Recovery: Rapid diagnosis and reset of commercial execution when growth stalls.
Operational Continuity: Managing strategic gaps and reducing risk during leadership succession.
Scaling Friction: Fixing operational bottlenecks and broken internal systems as a business grows.
Post-Merger Integration (PMI): Hands-on leadership to ensure value is protected post-deal.
Board Advisory: Providing an external board perspective to sharpen decision-making and accountability.
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The choice depends on the intensity required.
An Interim CEO or COO is a full-time, immersive mandate, ideal for turnarounds, sudden vacancies or intense transition periods where daily leadership is vital.
A Fractional CEO or COO provides the same senior authority and strategic depth but on a part-time basis. This is best for businesses that need high-level expertise to guide growth or continuity without the overhead of a full-time executive.
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Because we focus on critical growth moments, we prioritise speed. A typical engagement begins with a rapid scoping diagnosis. Within the first 30 days, we stabilise execution and clarify KPIs.
Most mandates run between 60 and 180 days, designed to leave your business stronger, clearer and more resilient than we found it.
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It is a structured, outcome-led partnership. As your Fractional leader, I step into the organisation with clear decision rights and accountability. Unlike a business coach, I take ownership of the outcomes. I work directly with your board and executive team to resolve operational messes, align leadership, and ensure your strategy survives the reality of the market.
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Yes. In some situations, a full interim mandate is the right approach. Philip takes on interim CEO and COO roles when a business needs continuous leadership during a transition, turnaround, or post-deal period.
Interim and fractional engagements are structured differently, but both are hands-on, time-bound and focused on outcomes. The right model depends on the urgency, scope, and level of day-to-day leadership required.
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For businesses that do not require day-to-day operational support but need a Fresh, independent board perspective, we provide Fractional NED services. This role is focused on sharpening corporate governance, providing an objective view on growth plans, and supporting founders through the complexities of scaling and international expansion.