Consulting that breaks the mould.
Specialised strategic and operational advice for Media and Technology organisations.
Florido. A Strategic Business Consultancy.
In a world of formulaic strategies, Florido delivers fresh ideas that cut through the noise. Since 2020, it has advised businesses across Europe, the US, and beyond, partnering with Private Equity, Boards, and C‑Suites to deliver strategies that endure, evolve, and disrupt.
Led by Philip Mordecai, award-winning executive and co-founder of AI venture FandomIQ™, Florido Consultancy brings over two decades of leadership at the crossroads of strategy, operational management and digital transformation.
Philip has successfully led international ventures with MGM in Germany, driven strategic growth and investment at SES Satellites in Luxembourg, scaled Curzon’s pioneering UK cinema digital platform, and led global fan campaigns for Xbox, EA, and Warner Bros.
25+ Years
Philip’s Experience at a Glance
CEO & Leadership: Guided organisations including MGM, Curzon Digital, and ADVNCR Group through growth and industry change.
Digital Innovation: Launched and scaled Curzon’s integrated cinema consumer streaming service, a world-first.
Negotiation & Distribution: Brokered multi-territory licensing and IP deals across Europe, and secured major digital distribution agreements with Amazon, BT, Virgin, UPC, Apple, and Google.
Global Campaigns: Directed live-event and creative work for Xbox, EA, and Warner Bros across Europe and the US.
Future Ventures: Co-founder of California-based FandomIQ™ (AI + blockchain marketing, patent pending).
Boardroom & Deals: European M&A transactions (buy and sell-side) and cross-border teams.
Recognition: Alumni of Sky’s Executive Leadership Programme; honoured by Grant Thornton as a Face of a Vibrant UK Economy for digital innovation and disruption.
Services.
From boardroom strategy to hands-on execution, Philip helps businesses prepare for what’s next. Via Florido, he provides tailored solutions for B2B and DTC brands across three core service areas.
Growth & Innovation Building
Florido specialises in tailoring strategies that turn bold visions into operational reality, products and measurable wins.
Digital Transformation
Florido can offer AI, data, and SaaS/blockchain solution advice that enables rapid growth, delivers scale, and keeps your business future‑ready.
Board Advisory & Leadership
Trusted advisory for startups and established enterprises. Philip can provide dependable NED and interim leadership solutions that keep businesses moving forward.
