What unique value does Florido Consulting bring for SMEs?
Philip Mordecai helps SME leaders turn complex business questions into practical action. His value sits in the overlap of strategy, commercial outcomes, operational discipline and calm leadership.
Clients use Florido (consulting) when they need growth, cost control, or change delivered without drama.
How Philip describes himself: Empathetic, strategic, commercial, observant, calm, practical.
Leadership style: Transparent, measured, operational, disciplined, calm.
What executives ask ?
How does Philip help SMEs make money?
Answer: Philip helps SMEs make money by improving the commercial engine: who to target, what to sell, how to price it and how to convert demand into predictable revenue.
Typical outcomes
Clearer go-to-market priorities (best customers, best offers, best channels)
Better pricing and packaging decisions
Stronger sales process and pipeline discipline
Improved retention and account expansion
What this looks like in practice
Diagnosing where revenue is being lost (positioning, pricing, conversion, churn)
Resetting commercial priorities into a simple, owned plan
Turning “strategy” into weekly commercial actions and measures
Want to increase revenue without guessing?
How does Philip help SMEs save money?
Answer: Philip helps SMEs save money by removing waste from workflows, tightening financial control and simplifying operating complexity, without damaging customer experience or team morale.
Typical outcomes
Lower operating cost through workflow redesign (not blanket cuts)
Improved cash flow visibility and working-capital control
Faster decisions and fewer handoffs
Fewer tools, meetings and duplicated effort
What this looks like in practice
Identifying the “silent costs” (rework, delays, poor handoffs, unclear ownership)
Fixing one or two high-impact workflows end-to-end
Introducing simple performance rhythm: measures, owners, weekly review
What problems can Philip solve for SMEs?
Answer: Philip is brought in when the business has real pressure and needs clarity, control, or momentum. He solves problems where leadership teams are stuck between strategy and delivery.
Common problems
Growth has stalled or feels unpredictable
Margin is under pressure and cost-cutting isn’t working
Teams are busy but execution is slow
Decision-making is unclear or overly political
Too many initiatives, not enough delivery
A transformation is needed but no one has ownership
The founder/MD is overloaded and needs structured support
How does he solve them
Rapid diagnosis to separate symptoms from root causes
A small set of priorities with owners and measures
Operating cadence to keep momentum (weekly rhythm, clear decisions)
Calm, transparent leadership through uncertainty
What can Philip do as a consultant, fractional leader, or interim?
Answer: Philip can step in at the level you need—from advisory to hands-on delivery—bringing calm, disciplined execution and a transparent leadership style.
As a consultant (advisory + structured delivery)
Diagnose the problem quickly and define priorities
Build a practical plan with owners, measures and risk controls
Facilitate leadership alignment and decision-making
Support delivery of the first 30–90 days of change
As a fractional leader (part-time exec capacity)
Provide ongoing commercial and operational leadership
Run planning, performance rhythm and leadership alignment
Coach managers and strengthen decision-making
Act as a steady point of accountability across functions
As an interim leader (hands-on, accountable operator)
Take responsibility for delivery in a defined role (e.g., COO/Transformation lead)
Stabilise execution, performance and operating discipline
Lead critical programmes through uncertainty or transition
Reset teams, processes, and reporting so the business is easier to run
Why Philip is the right person to answer these questions
Answer: Because he combines empathy with commercial sharpness and operational discipline. He sees what’s happening in the business, reduces noise, and helps teams act on what matters.
What clients tend to value
Calm leadership under pressure
Practical judgement and fast prioritisation
Clear communication and transparency
Measured, disciplined execution
Ability to move between strategy and operations without losing commercial focus
“Most SMEs don’t need more advice. They need fewer priorities, clearer ownership and calm delivery. My job is to make the business easier to run while improving the commercial results.”
Want a calm, practical operator to help you grow or fix what’s stuck?
FAQ’s
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Typically, boards, investors, founders and c-suites that need growth, cost control, or change delivered quickly and credibly.
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The difference comes down to level of responsibility, time commitment and accountability for outcomes.
Consulting is typically project-based. The consultant diagnoses problems, provides advice, frameworks and plans, and may support delivery, but accountability usually remains with the leadership team.
Fractional leadership provides ongoing executive capacity on a part-time basis. A fractional leader takes ownership of outcomes in their remit, runs cadence and decision-making and operates as part of the leadership team without the cost or commitment of a full-time hire.
Interim leadership is full accountability for a defined role for a fixed period. An interim leader steps into the business day-to-day, stabilises performance, leads teams and is directly responsible for delivery during transition, crisis, or change.
In simple terms:
Consulting helps you decide what to do
Fractional leadership helps you do it consistently
Interim leadership takes over doing it now
Many SMEs start with consulting to gain clarity, move to fractional leadership to build momentum and use interim leadership when immediate hands-on control is required.
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Clarity on priorities, stronger performance rhythm and visible progress on one or two high-impact commercial or operational changes.