About
Florido provides fractional and interim CEO and COO leadership to businesses facing revenue, execution or leadership risk.
We work with boards, founders, and investors at moments when experience and ownership matter more than advice. Florido exists to support organisations through stalled growth, leadership transition and periods of change that demand calm, senior intervention grounded in real-world experience.
We are not a traditional strategy consultancy. We step in, take responsibility and help organisations move forward with clarity and momentum.
When Florido Was Founded
Florido was founded in 2020 to address a growing gap between advice and ownership. Too often, leadership teams were left with recommendations but no one accountable for delivery.
Florido was created to provide senior, hands-on leadership for a defined period, focused on stabilising execution, reducing risk and delivering outcomes.
How Florido Works
Engagements are fractional, interim, or fixed-term, typically running 60–180 days.
Work is hands-on and practical. We operate at board and executive levels to clarify decision-making, reset priorities, and support teams through change.
The aim is always to use the lightest structure that still delivers clarity, momentum, and results.
Led by Philip Mordecai
Founder & Fractional / Interim CEO & COO
Philip Mordecai is a hands-on commercial CEO and entrepreneur with over 25 years of experience scaling international businesses across Technology, Media and Digital Innovation. His experience includes scaling founder-led and investor-backed businesses from £5–20m ARR, leading M&A and post-deal integration, launching new digital ventures, and operating across B2B, B2C, and SaaS platform businesses. He brings strong commercial judgement, governance experience and the ability to lead teams calmly through complexity.
Philip is recognised as a UK Face of a Vibrant Economy by Grant Thornton and is an alumnus of the Sky Executive Leadership Programme. He brings a distinctive blend of entrepreneurial drive, proven governance and a passion for digital transformation.
The Florido Brand
Florido works with integrity, clarity and accountability at moments that matter.
Business continuity and value creation depend on genuine, high-quality experience, especially in uncertain markets.
Behind the name
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“Florido” (pronounced Flor·ree·do) means to bloom or flourish - a nod to growth that feels earned, not forced.
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Florido is led by a Principal Consultant, Philip Mordecai. He helps companies make better decisions through his award winning experience insight and clear action.