Services
Expert. Focus. High-Stakes Leadership for Growth & Operational Continuity.
Florido provides hands-on Fractional CEO & COO leadership for businesses where traction is real, but leadership capacity is stretched. We specialise in periods of accelerated growth, leadership transitions, and operational complexity, delivering full ownership and board-level accountability through precise, time-bound mandates.
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Revenue Optimisation
Revenue Performance. Restored.
Senior commercial leadership to reinforce growth or recover momentum. When growth plateaus or commercial execution weakens, the risk to valuation is immediate. Florido provides a rapid diagnosis of commercial bottlenecks and a total reset of the revenue engine. We align sales structures, clarify what to measure, and translate data into decisive action.
Best for: Scaling firms facing "growth friction" or established brands needing commercial recovery.
Model: Fractional CEO / COO leadership.
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Leadership Transition
Succession. Secured.
Decision clarity and operational continuity during leadership pivots. Leadership transitions are critical growth moments where execution risk is highest. We provide the senior capacity to bridge gaps, stabilise the organisation and mentor incoming leadership. We ensure the business maintains its rhythm and strategic direction while the permanent C-suite is finalised.
Best for: Founder-to-CEO transitions or sudden C-suite vacancies.
Model: Interim CEO / COO mandates.
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Commercial Fixes
Market Execution. Aligned.
Resetting GTM accountability when activity outpaces bottom-line results. Scaling requires more than just effort; it requires a synchronised Go-to-Market (GTM) strategy. We fix the "disconnect" between product and market by resetting sales accountability, structure and rhythm. Whether you are expanding domestically or navigating international markets, we provide a realistic, experience-backed roadmap to ensure your strategy survives execution.
Best for: Firms expanding into Europe or the US, or those with sales-to-revenue inefficiencies.
Model: Fractional COO / Commercial Leadership.
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Operational Reset
Operational Mess. Solved.
Simplifying structures and restoring pace across leadership and teams. Complexity is the enemy of momentum. As businesses grow from £2M to £15M ARR, internal systems often break. We solve "operational mess" by redesigning organisations for speed, resetting priorities and implementing the governance required for sustainable scale.
Best for: Businesses where complexity has crept in and "the way we’ve always done it" no longer works.
Model: Fractional COO / Fixed-term Leadership
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Post-Transaction Integration
Deal Value. Protected.
Hands-on Post-Merger Integration (PMI) with a revenue-first focus. The success of an acquisition is determined in the first 100 days. Florido provides hands-on integration leadership to ensure deal value is realised, not diluted by cultural or operational friction. We focus on protecting revenue streams and aligning operating models fast.
Best for: Investors, Boards and companies undergoing M&A or Private Equity-backed transitions.
Model: Interim CEO / COO mandates.
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NED & Board Advisory
Board Perspective. Sharpened.
Independent challenge that strengthens accountability and governance. Effective boards need more than just oversight; they need a fresh, independent perspective that has been forged in the high-pressure environments of Sky, MGM, and Liberty Global. We provide a fractional NED presence that sharpens decision-making, manages executive risk and ensures founders are supported yet held to high-performance standards.
Best for: Founders seeking professional board structure or Investors protecting portfolio companies.
Model: Fractional NED / Board Advisory Retainers.
The Florido Standard: Why "Fractional" is a Commitment, Not a Label.
The Fractional Executive: Ownership, Not Advice.
In a market saturated with "advisory theatre," the term " Fractional " is often misused.
At Florido, we define a genuine fractional leader by these non-negotiables:
Strategic Execution: We don’t just design the roadmap; we drive the vehicle. We operate at the board level and execute in the field.
Embedded Engagement: We aren’t "tourists" who jump on calls once a fortnight. We are embedded in your culture, your systems and your leadership team.
Outcome Ownership: We hold ourselves accountable for results, not just hours. If the traction doesn't translate into revenue, our job isn't done.
Cultural Influence: We actively shape team dynamics and internal systems to ensure the business remains resilient long after our mandate ends.
Our Florido Commitment: We use the title "Fractional" as a leadership commitment, not a convenience label. We set clear expectations, maintain radical honesty about deliverables and act with the same skin-in-the-game as a full-time executive, at a fraction of the cost.
The Decision Point
High-Calibre Leadership. On Your Terms.
Most ambitious businesses reach a plateau where the founder's time is maxed out, and the board's patience is thinning. You don't need another report; you need Expert. Focus.
Whether you are navigating a critical transition or scaling through complexity, Florido provides the senior capacity to protect your value and drive decisive results.
How to Begin - Next Steps
The Diagnosis: A confidential 30-minute call to identify your primary bottleneck.
The Mandate: We define a 60–180 day outcome-led scope with clear decision rights.
The Momentum: Philip steps in as your Fractional CEO, COO or NED, and we begin the work.
No advisory theatre. No pitch. Just a clear view on whether Florido is the right fit for your business.
Trusted by
How We Work
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It is a matter of intensity, not authority. An Interim CEO or COO mandate is a full-time, immersive role typically used during turnaround or sudden vacancies.
A Fractional role provides the same Expert. Focus. and senior decision-making on a part-time, long-term basis, ideal for scaling firms that need high-level leadership without the full-time overhead.
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Yes. Unlike traditional consulting, which offers "advisory theatre," Florido operates with full operational ownership. We don't just suggest a roadmap; we step into the business, lead the teams and own the outcomes for the duration of the 60–180 day engagement.
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We provide Commercial Fixes and scaling strategies for UK businesses expanding into European and US markets. This includes building realistic, experience-backed plans and establishing the local partnerships required to ensure the strategy survives the reality of the market.
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We collaborate globally, remotely or in-person, depending on what works best for your team.
Florido is located in London, UK.
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The best way is to schedule an initial conversation to explore your goals and identify where Florido can create the most value.
If you’re facing a moment where leadership, revenue, or execution needs attention, we can have a discreet, practical conversation.