Philip Mordecai Philip Mordecai

AI Is Sniffing Around Your P&L. Let It.

The Pulse, by Florido - AI Is Sniffing Around Your P&L. Let It.

If you run an SME right now, you can feel it. The thing about growth is that it feels very different in stable markets than it does in uncertain ones. In stable markets, growth feels expansive. In uncertain ones, it feels heavy.

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Philip Mordecai Philip Mordecai

Business as Usual Is Over. Adaptability Is the Job Now.

The Pulse, by Florido - Business as Usual Is Over. Adaptability Is the Job Now.

For a long time, “business as usual” was a reasonable ambition. It implied continuity. Predictability. A sense that if you executed well enough, the environment would eventually settle. That assumption no longer holds. Across the UK, Europe, and the US, the data is telling a consistent story: pressure is no longer cyclical. It’s structural. And leadership teams that wait for stability to return are discovering it never quite does.

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Philip Mordecai Philip Mordecai

2026 Will Prove One Thing: Distribution Beats Product

The Pulse, by Florido - Philip Mordecai, explores how 2026 Will Prove One Thing: Distribution Beats Product

Most SMEs still believe the hard part is building the product. In 2026, that belief is quietly killing good businesses.

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Philip Mordecai Philip Mordecai

The Pulse [Signals]: Data Everywhere. Decisions Nowhere.

The Pulse [Signals] 08.01.25: Weekly Intelligence for SMEs - Data Everywhere Decisions Nowhere.

SMEs aren’t short on analytics. They’re short on decisions. Those who simplify, reduce data debt, and connect insight directly to action will move faster, while others stay stuck explaining last month to themselves.

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