Business as Usual Is Over. Adaptability Is the Job Now.

The Pulse, by Florido - Business as Usual Is Over. Adaptability Is the Job Now.

For a long time, “business as usual” was a reasonable ambition. It implied continuity. Predictability. A sense that if you executed well enough, the environment would eventually settle. That assumption no longer holds. Across the UK, Europe, and the US, the data is telling a consistent story: pressure is no longer cyclical. It’s structural. And leadership teams that wait for stability to return are discovering it never quite does.